Pick&Go
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Pick & Go is a new hamburger restaurant concept in the city of A Coruña. The challenge of tis project was to achieve an urban and casual aesthetic with American style all mixed with typical Galician sentences.
To carry out the branding, we started with a lettering combined with a red and blue palette getting a really typical american burger style.
The brand also stands out for the combined use of two languages in the graphics, English and Galician, to make evident the Galician origin of the company. This combination achieves a provocative and rogue communication claiming the curiosity of the spectators about the food and products.
Para acompañar a la marca, se crean una serie de iconos acordes que sirven además para la identificación de los productos como hamburguesas, patatas o perritos en los propios elementos corporativos y promocionales. En definitiva, una marca urbana y juvenil, que ofrece productos de calidad y de origen local.
